In 2016, a quantitative survey (n=1000) with consumers from Berlin and Brandenburg was carried out. The results show that the issue of “killing of day-old chicks” is well-known, and 70% of all respondents rates this issue as “very problematic”. 82% never heard about dual-purpose chickens as an alternative solution. After interviewers gave explanations, 50% rates this as a “viable alternative to the current practice”. 60% would appreciate further information.