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13.06.2019

The role of consumers in food innovation processes

Busse, Maria; Siebert, Rosemarie

Publikationsform
Wissenschaftliche Publikation
Urheber
natürlich(e) Person(en): Busse, Maria; Siebert, Rosemarie
Sprachen
Englisch
Tags
Crowdsourcing
Open innovation
Consumer acceptance
Co-design of innovation
Consumer-involvement methods
Consumer-led NPD
The paper systematically analyses the concept of consumers’ role and the level of consumer integration and interaction in recent food innovation processes. In 2016, a three-step literature search was performed. A key finding is that most implemented consumer-involvement approaches and methods fall under von Hippel’s manufacturer-active paradigm rather than the customer-active paradigm (CAP). However, there are practical reasons for the low diffusion of CAP.

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